Hi! I’m Ariella St. Rose

Senior Product Designer at TKO

I design platforms for Olympic hospitality, membership and e-commerce, and higher education. Currently at TKO, leading design of enterprise platforms and internal tools for Milan 2026 and LA 2028 Olympic Games. Previously designed membership platforms at ISC2 and learning products at University of Miami.

I design platforms for Olympic hospitality, membership and e-commerce, and higher education. Currently at TKO, leading design of enterprise platforms and internal tools for Milan 2026 and LA 2028 Olympic Games. Previously designed membership platforms at ISC2 and learning products at University of Miami.

01

Work

Redesigning TKO's Olympic hospitality portal to achieve a 14.7% conversion

Redesigning TKO's Olympic hospitality portal to achieve a 14.7% conversion

E-Commerce

B2B/Enterprise

Platform Redesign

Design Systems

HRP homepage
HRP Package Selection

Building a 0-to-1 guest management platform to unify operations for the Milan 2026 Olympics

Building a 0-to-1 guest management platform to unify operations for the Milan 2026 Olympics

0 to 1

B2B/Enterprise

Operational Tool

Design Systems

Redesigning ISC2's membership platform to drive 47% growth across a global user base

Redesigning ISC2's membership platform to drive 47% growth across a global user base

Consumer Web

Membership Platform

Redesign

Information Architecture

User Research

ISC2 homepage

Designing a faculty onboarding experience to drive 33% higher course completions at the University of Miami

Designing a faculty onboarding experience to drive 33% higher course completions at the University of Miami

EdTech

Instructional Design

User Research

UM Culturally Sensitive Pedagogy

Paris 2024 Mobile App

Paris 2024 Mobile App

Consumer Mobile

Event & Hospitality

UI Design

Feature Design

Paris 2024 App Homepage w/ Opening Ceremony Banner
Customer Support modal
Profile screen
Notification settings
Accommodation Details

02

Design Philosophy

Design Philosophy

Good design makes complexity disappear. I balance systems thinking with craft—designing products that feel intuitive even when the underlying logic is complicated. Visual design isn't just aesthetics; it's how users understand structure. When something feels obvious, it's because deliberate design choices made it that way.

Clarity Through Complexity

I gravitate toward systems with multiple moving parts and intricate constraints. My approach is to map how everything connects, then design interfaces that hide complexity while surfacing what users actually need.

Systems Thinking at Scale

I consider the full ecosystem—user needs, data models, technical feasibility, and business constraints. I design for edge cases early because I've learned that foundations need to scale as requirements evolve.

Craft in Service of Clarity

Complex systems need intentional craft. I pay attention to hierarchy, interaction states, microcopy, and visual rhythm—the details that guide users without adding noise. Every design choice should serve clarity.

03

About Me

About Me

I'm Ariella—I turn complex systems into experiences people actually understand. Currently designing Olympic hospitality platforms at TKO. Outside of work: dancing, improv, finding the best restaurants, and language learning (English, Spanish, Korean). Believer in thoughtful design that scales.

Contact

ariellastrs@gmail.com

NYC Area

Ariella St. Rose