Hi! I’m Ariella St. Rose
Senior Product Designer at TKO
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Work
E-Commerce
B2B/Enterprise
Platform Redesign
Design Systems


0 to 1
B2B/Enterprise
Operational Tool
Design Systems


Consumer Web
Membership Platform
Redesign
Information Architecture
User Research

EdTech
Instructional Design
User Research

Consumer Mobile
Event & Hospitality
UI Design
Feature Design





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Good design makes complexity disappear. I balance systems thinking with craft—designing products that feel intuitive even when the underlying logic is complicated. Visual design isn't just aesthetics; it's how users understand structure. When something feels obvious, it's because deliberate design choices made it that way.
Clarity Through Complexity
I gravitate toward systems with multiple moving parts and intricate constraints. My approach is to map how everything connects, then design interfaces that hide complexity while surfacing what users actually need.
Systems Thinking at Scale
I consider the full ecosystem—user needs, data models, technical feasibility, and business constraints. I design for edge cases early because I've learned that foundations need to scale as requirements evolve.
Craft in Service of Clarity
Complex systems need intentional craft. I pay attention to hierarchy, interaction states, microcopy, and visual rhythm—the details that guide users without adding noise. Every design choice should serve clarity.
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I'm Ariella—I turn complex systems into experiences people actually understand. Currently designing Olympic hospitality platforms at TKO. Outside of work: dancing, improv, finding the best restaurants, and language learning (English, Spanish, Korean). Believer in thoughtful design that scales.
Talks I’ve Given
Contact
ariellastrs@gmail.com
NYC Area
