Hi! I’m Ariella St. Rose

A product designer passionate about distilling complex concepts into delightful, intuitive user experiences across diverse industries.

I’m currently at TKO, designing web & mobile hospitality products for the Olympic Games.

Ariella sitting on a couch and smiling

Good design feels intuitive.

I believe in a thoughtful, strategic, and human-centered approach that marries business needs with user goals.

My Design Principles

Clarity & Usability in Complexity

I love diving into messy, high-stakes challenges—whether it’s a complex platform, an enterprise tool, or a system with lots of moving parts. I’m not just here to make things look good; I’m here to make sense of the chaos. I untangle confusing flows, simplify dense information, and design experiences that help people move through complicated processes with clarity and confidence.

Strategic, Systemic Thinking

I think beyond the interface—about how design fits into the bigger picture. I care about how it supports business goals, works within engineering constraints, and scales with real user behavior. Whether it’s aligning a product to a brand or launching a platform used by over a million people, I focus on creating experiences that feel cohesive across teams, channels, and moments in time.

Empathy-Driven Collaboration

Design is collaborative by nature. I work closely with engineers, PMs, and stakeholders to make decisions that are thoughtful and feasible, while always keeping the user’s needs at the center. For me, it’s not just about pixels—it’s about making sure the experience truly works for the people using it.

Featured Case Studies

Screenshot of hospitality request portal homepage

TKO | Senior Product Designer

Redesigning the Hospitality Request Portal for the Olympic Games

Designing a clearer, more intuitive, and efficient way to shop for complex hospitality packages.

Screenshot of ISC2 homepage

ISC2 | UX/UI Specialist

Redesigning ISC2’s Website for Clarity, Scale, and Growth

Reimagining ISC2’s website to create a more intuitive user experience, strengthen brand positioning, and support expansion into new markets.

Screenshot of a learning module in an online course

University of Miami | Instructional Designer

Designing a Smarter Start to Online Learning

A UX-first onboarding experience that helps students and teachers navigate digital classrooms with confidence, clarity, and ease.