Hi! I’m Ariella St. Rose

A product designer passionate about distilling complex concepts into delightful, intuitive user experiences across diverse industries.

I’m currently at TKO, designing web & mobile hospitality products for the Olympic Games.

Ariella sitting on a couch and smiling

Good design feels intuitive.

I believe in a thoughtful, strategic, and human-centered approach that marries business needs with user goals.

My Design Principles

Clarity & Usability in Complexity

I thrive in messy, high-stakes environments—complex platforms, enterprise tools, multi-stakeholder systems—and consistently bring clarity where there was once confusion. I don’t just making screens prettier; I untangle complex flows, simplify information architecture, and guide users through nuanced processes with confidence.

Strategic, Systemic Thinking

I think beyond the interface. I understand how design connects to business goals, engineering constraints, and user behaviors at scale. Whether it's aligning products to branding or launching a platform for 1M+ users, I’m designing experiences that work holistically across channels, teams, and time.

Empathy-Driven Collaboration

Design is a team sport. I try to speak the language of the users, but also collaborate daily with engineers, PMs, and stakeholders to make smart, realistic decisions. I care deeply about getting it right for people—not just pixels.

Featured Case Studies

Screenshot of hospitality request portal homepage

TKO | Senior Product Designer

Redesigning the Hospitality Request Portal for the Olympic Games

Designing a clearer, more intuitive, and efficient way to shop for complex hospitality packages.

Screenshot of ISC2 homepage

ISC2 | UX/UI Specialist

Redesigning ISC2’s Website for Clarity, Scale, and Growth

Reimagining ISC2’s website to create a more intuitive user experience, strengthen brand positioning, and support expansion into new markets.

Screenshot of a learning module in an online course

University of Miami | Instructional Designer

Designing a Smarter Start to Online Learning

A UX-first onboarding experience that helps students and teachers navigate digital classrooms with confidence, clarity, and ease.