Hi! I’m Ariella St. Rose

Senior Product Designer at TKO

I design platforms for Olympic hospitality, membership and e-commerce, and higher education. Currently at TKO, leading interconnected systems for corporate partners and operational teams across Milan 2026 and LA 2028 Olympic Games. Previously designed membership platforms at ISC2 and learning products at University of Miami.

I design platforms for Olympic hospitality, membership and e-commerce, and higher education. Currently at TKO, leading interconnected systems for corporate partners and operational teams across Milan 2026 and LA 2028 Olympic Games. Previously designed membership platforms at ISC2 and learning products at University of Miami.

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Work

Work

Building the Guest Management Platform for the Olympic Games

Built a 0-to-1 platform that replaced fragmented spreadsheets with a unified system for managing thousands of guests and complex assignment workflows for the Milan 2026 Olympics.

Product

Olympic Hospitality Platform

Operational Tool

B2B/Enterprise

Data-Heavy System

Role

TKO, Senior Product Designer

0-1 Product Development

Information Architecture

Design Systems

Redesigning the Hospitality Request Portal for the Olympic Games

Redesigned TKO's B2B e-commerce portal for corporate hospitality packages—achieving 14.7% conversion and establishing design patterns used across 3 Olympic products.

Product

Olympic Hospitality Platform

E-Commerce

B2B/Enterprise

Role

TKO, Senior Product Designer

Platform Redesign

Product Design

Design Systems

HRP homepage
HRP homepage
HRP Package Selection
HRP Package Selection

Redesigning ISC2’s Website for Clarity, Scale, and Growth

Led a complete redesign to reposition ISC2 as a holistic career platform—coordinating 30+ global stakeholders to deliver 47% membership growth.

Product

Membership Platform

Consumer Web

Role

ISC2, Sole UX/UI Designer

Website Redesign

Information Architecture

User Research

ISC2 homepage
ISC2 homepage

Designing a Smarter Start to Online Learning

Created a faculty onboarding course that transformed teaching quality—achieving 33% higher completions and 68% fewer student complaints.

Product

Learning Experience

EdTech

Role

University of Miami, UX Designer

Course Design

User Research

Instructional Design

UM Culturally Sensitive Pedagogy
UM Culturally Sensitive Pedagogy

Paris 2024 Hospitality App

Designed mobile experiences for Paris 2024—an event companion app that gave Olympic guests personalized itineraries, venue navigation, and on-demand support at their fingertips.

Product

Event & Hospitality App

Consumer Mobile

Role

TKO, Senior Product Designer

UI Design

Design Systems

Feature Development

Paris 2024 App Homepage w/ Opening Ceremony Banner
Paris 2024 App Homepage w/ Opening Ceremony Banner
Customer Support modal
Customer Support modal
Profile screen
Profile screen
Notification settings
Notification settings
Accommodation Details
Accommodation Details

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Design Philosophy

Design Philosophy

Good design makes complexity disappear. I balance systems thinking with craft—designing products that feel intuitive even when the underlying logic is complicated. Visual design isn't just aesthetics; it's how users understand structure. When something feels obvious, it's because deliberate design choices made it that way.


Clarity Through Complexity

I gravitate toward systems with multiple moving parts and intricate constraints. My approach is to map how everything connects, then design interfaces that hide complexity while surfacing what users actually need.


Systems Thinking at Scale

I consider the full ecosystem—user needs, data models, technical feasibility, and business constraints. I design for edge cases early because I've learned that

foundations need to scale as requirements evolve.


Craft in Service of Clarity

Complex systems need intentional craft. I pay attention to hierarchy, interaction states, microcopy, and visual rhythm—the details that guide users without adding noise. Every design choice should serve clarity.

03

About Me

About Me

I'm Ariella—I turn complex systems into experiences people actually understand. Currently designing Olympic hospitality platforms at TKO. Outside of work: dancing and language learning (English, Spanish, Korean). Believer in thoughtful design that scales.

Contact

ariellastrs@gmail.com

Jersey City, NJ

Ariella St. Rose
Ariella St. Rose
Ariella St. Rose