Hi! I’m Ariella St. Rose
Senior Product Designer at TKO
01
Building the Guest Management Platform for the Olympic Games
Built a 0-to-1 platform that replaced fragmented spreadsheets with a unified system for managing thousands of guests and complex assignment workflows for the Milan 2026 Olympics.
Product
Olympic Hospitality Platform
Operational Tool
B2B/Enterprise
Data-Heavy System
Role
TKO, Senior Product Designer
0-1 Product Development
Information Architecture
Design Systems
Redesigning the Hospitality Request Portal for the Olympic Games
Redesigned TKO's B2B e-commerce portal for corporate hospitality packages—achieving 14.7% conversion and establishing design patterns used across 3 Olympic products.
Product
Olympic Hospitality Platform
E-Commerce
B2B/Enterprise
Role
TKO, Senior Product Designer
Platform Redesign
Product Design
Design Systems
Redesigning ISC2’s Website for Clarity, Scale, and Growth
Led a complete redesign to reposition ISC2 as a holistic career platform—coordinating 30+ global stakeholders to deliver 47% membership growth.
Product
Membership Platform
Consumer Web
Role
ISC2, Sole UX/UI Designer
Website Redesign
Information Architecture
User Research
Designing a Smarter Start to Online Learning
Created a faculty onboarding course that transformed teaching quality—achieving 33% higher completions and 68% fewer student complaints.
Product
Learning Experience
EdTech
Role
University of Miami, UX Designer
Course Design
User Research
Instructional Design
Paris 2024 Hospitality App
Designed mobile experiences for Paris 2024—an event companion app that gave Olympic guests personalized itineraries, venue navigation, and on-demand support at their fingertips.
Product
Event & Hospitality App
Consumer Mobile
Role
TKO, Senior Product Designer
UI Design
Design Systems
Feature Development
02
Good design makes complexity disappear. I balance systems thinking with craft—designing products that feel intuitive even when the underlying logic is complicated. Visual design isn't just aesthetics; it's how users understand structure. When something feels obvious, it's because deliberate design choices made it that way.
Clarity Through Complexity
I gravitate toward systems with multiple moving parts and intricate constraints. My approach is to map how everything connects, then design interfaces that hide complexity while surfacing what users actually need.
Systems Thinking at Scale
I consider the full ecosystem—user needs, data models, technical feasibility, and business constraints. I design for edge cases early because I've learned that
foundations need to scale as requirements evolve.
Craft in Service of Clarity
Complex systems need intentional craft. I pay attention to hierarchy, interaction states, microcopy, and visual rhythm—the details that guide users without adding noise. Every design choice should serve clarity.
03
I'm Ariella—I turn complex systems into experiences people actually understand. Currently designing Olympic hospitality platforms at TKO. Outside of work: dancing and language learning (English, Spanish, Korean). Believer in thoughtful design that scales.
Talks I’ve Given
Contact
ariellastrs@gmail.com
Jersey City, NJ











